The UK government's Behavioural Insights Team - or "Nudge Unit" - has apparently been asked to advise the New South Wales government.
The "Nudge Unit" is all about behavioural psychology. Many of its ideas and assumptions are currently fashionable amongst the governing classes in Britain.
Rather than lecturing Australia on how to run a country by nudging people, perhaps our Cabinet Office team could use their trip to learn some things about good governance instead?
I've prepared a few questions for our Cabinet Office gurus to ponder on the flight over:
Once the Whitehall elite have sorted out the basics about how to run a country, then they can worry about encouraging folk to pay their road tax on time.
blog comments powered by Disqus"A revolutionary text ... right up there with the Communist manifesto" - Dominic Lawson, Sunday Times